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Self-publishing, also known as indie publishing, is the process of publishing a book or other written work without the assistance of a traditional publishing house. In the past, self-publishing was often seen as a less reputable option for authors, but in recent years it has gained significant traction and is now a viable and often preferable option for many writers.

Benefits of self-publishing

  • Control: One of the biggest advantages of self-publishing is the level of control it affords authors. When you work with a traditional publisher, you have to go through a series of gatekeepers who have the final say over your work. With self-publishing, you have complete control over every aspect of the publishing process, from the content and design of your book to marketing and distribution.
  • Speed: Self-publishing allows you to get your work out into the world much faster than traditional publishing. With traditional publishing, it can take years for your book to make it through the editorial, design, and production process. With self-publishing, you can have your book available for purchase within a matter of weeks or even days.
  • Royalties: Self-published authors often earn a higher return on their sales compared to traditionally published authors. While traditional publishers typically pay authors around 10% of net profits, self-published authors can earn upwards of 70% of the list price on e-book sales and 40% on print sales.
  • Marketing: With traditional publishing, the burden of marketing and promoting your book often falls on the publisher. With self-publishing, you have complete control over your marketing efforts, which can be a double-edged sword. On the one hand, you have the freedom to be as creative and proactive as you want in promoting your work. On the other hand, you are solely responsible for your marketing efforts’ success or failure.
  • Flexibility: Self-publishing allows for a great deal of flexibility in terms of format and distribution. You can publish your work as an e-book, a print book, or both, and you have the freedom to choose the platforms and outlets through which you distribute your work. This can be particularly beneficial for niche or experimental work that may not fit the mould of traditional publishers.
  • Pride: A certain sense of pride comes with self-publishing, knowing that you have taken the initiative to bring your work to the world on your own terms. It can also be a great learning experience, as you have the opportunity to take on various roles and responsibilities throughout the publishing process.
  • Quantity: A number of our authors publish in small quantities for personal use; others in larger quantities for promotional or business use. When self-publishing, you have the freedom to print the right number of copies to fit your personal use requirements or supply a specific intended audience.

Self-publishing is not for everyone, and it is important to be aware of the challenges and potential drawbacks as well. However, for those who are willing to put in the work and are comfortable with taking on more responsibility, self-publishing can be a rewarding and fulfilling experience.

Overall, self-publishing is a viable and increasingly popular option for authors who want to retain control over their work and have the flexibility to bring their ideas to fruition on their own terms. While it may require more effort and responsibility on the author’s part, the benefits of self-publishing are often well worth it.

If you would like to discuss whether self-publishing is right for you, please reach out to us.